Showing posts with label laloo. Show all posts
Showing posts with label laloo. Show all posts

Saturday, February 4, 2012

Is the BRAND you represent LOVABLE??

Which are the brands do u as a customer LOVE??? If you take too much time to think you don’t LOVE any.  If the name is on your sleeve that’s LOVE.  

Passion for Customer will make your Brand Lovable.  We all know LOVE is a two way game. Customer will LOVE your brand only if you love your customers. What we do for our loved one requires no mention.  Passion of not sales person and marketing team, but its passion at the TOP that matters the MOST.  Yes (mostly ignored) culture of the organization percolates down from the TOP.  “Shining in the sun like a pearl upon the ocean “ is the Hindi movie song  but it has a message for every enterprise.  Yes end to end experience to the customer from the brand must be like that. It should be shining and visible from among its 100s of competitors.
 
You should be clear leader and on top of the mind of your customer in your category. Whenever there is a talk about delightful customer experience expamples are given about brands like Starbucks and now Zappos.com or Kingfisher Airlines in India. Hardly MOST companies embrace WOW !! / Delight and Memorable Customer Experience as their business strategy.  Its never their in any Business Plan.
 
Zappos.com sends pleasant surprises to their customers along with orders . They invite customer,suppliers or anyone to visit their office in Las Vegas. I wonder why many companies even can not copy the best???
 
Entrepreneurs who celebrate their day to day business will delight their customers (even employees and suppliers too) . No one else.  What Laloo Culture could do to Bihar and what Nitish/Narendra Modi Culture is doing is for everyone to see. We are also witnessing what no culture at all can do at central leadership level. Its a clear case of CULTURE issue. Culture at the TOP matters the most. Bucks stops and start from there. Enterprise indulges in many many training programme for its people every year. True training deficit is mostly at the TOP { Who can tell their bosses/owners ???} .

Make it a point in next Management Meet  that objective worth pursing for next 12 months is Talk of the Town  { Customer Experience and Culture of Employee Happiness. } . No other strategies. Whatever it takes to achieve these two goals are the guiding actions. Period. Make your area of Influence a
merrier place. Celebrate your entrepreneurial endavour. Its about brand in action & its also about CSR in action.

Note: We all know how miserable Loveless life could be. Same applies to your BRAND.