Showing posts with label customer acquisition cost. Show all posts
Showing posts with label customer acquisition cost. Show all posts

Wednesday, September 23, 2015

Two business critical data mostly unknown

“The purpose of business is to create and keep a customer.”
― Peter F. Drucker
Therefore, acquiring customers & keeping them are the key functions of the business. What Peter Drucker had said is profound and if we break the sentence into two, we get to know the real areas of focus on:
  • Do something for which we get a customer
  • Do something for which we can keep the acquired customer Read More..