Showing posts with label brand buildingm brand in action. Show all posts
Showing posts with label brand buildingm brand in action. Show all posts

Friday, May 20, 2011

Brand Building in Action

Customer Xperience = (Internal Change and Innovation) = Negligible Interest among Entrepreneurs  (Unless ofcourse Richard Branson or Tony Hsieh is the CEO) 


Brand Building = { External Cosmetic Show (rarely connects with internal state of affairs) } = Highest Interest among all Entrepreneurs

In fact  Customer Xperience = Brand Building in Action

Therefore to remain relevant and facinated among class of entrepreneurs I declare I am no longer Customer Xperience Champion but reposition as Champaigner - Brand in Action

Life and Brand is all abt Positioning , after-all (!!!)