HDFC Bank and Reliance Insurance are very big brands. They have invested huge money in their brands.
Unfortunately call center people they engage with are just killing their brands.
I got call during last two days from these two brands' call centers.
One was shameless and does not know how to talk when listeners says NO. He gave me his personal mobile number in his arrogance to complain wherever I wish to.
One was literally begging to me to listen to him when I said NO.
These companies think quality matters only in product and services (there also most fails). They are giving outsourcing contracts to such companies who employ these kinds of people to represent their brands.
In my earlier blog I had written about out bound call centers as means of mass irritation. However when it becomes means of mass irritation it also becomes means of daily brand killers.
