Our Dear Dr Mallya is now asking their people not to treat their CUSTOMER as Guest as they have a severe cash problem and it is not a good policy now.
He mean to say that its their treating Customer as Guest policy is one of the causes of their problem. How unfortunate ??
He is attacking the fundamental of the business basics. He must know that if any one will bail out or invest in his cash strapped company , the only reason would be their policy of treating customer as their guests. Brand he has built which people loves today is only because of their CUSTOMER policy.
Even CUSTOMERS have paid too steep price to Kingfisher Air just because they threat them as their Guests.
Its not their CUSTOMER policy but everything else is lousy. Only good they have done is to raise the bar of customer experience.
I am sure he will not attack the root of his BRAND and attack the right causes of the problems.